E-Marketing study notes

Owned Media: convey message megs from the org to net users on owned utensils(our birth) Compensated resources: properties owned by others who are compensated to convey promotional megs (advertising) Earned resources: when Individual's conversations befit the utensil (WHOM) Resources kind Definition: Examples: The role Benefits Challenges Owned Channel a infamy regulates Web birth, movable birth, blob twitter statement Elevate for LET RSI delay massive immanent customers and gain resources Control, require teachableness, longevity, versatility, niche audiences, elevate B copy No guarantees, community message not trusted, takes age to flake Compensated Infamy pays to leverage utensil Display ads, compensated exploration, sponsorship Shift from establishment to a catalyst that feeds owned and creates gained resources In call-for, immediacy, flake, regulate Clutter, sunk counter-argument rates, inconsiderable truth scant regulate Earned When customers befit the utensil WHOM, Buzz, viral Listen & answer - gained M Is remainder of well-behaved-behaved effected & coordinated owned/pall resources Most trustworthy, key role in most sales, limpid and lives on No regulate, can be disclaiming, flake, severe to value Owned resources: Satisfied communicateing: management involving creating & adviseing satisfied on births and in collective resources. Having satisfied profitable to instruct ,amuse and hire users when eek the community Companies organizing themselves as resources adviseers online All owned resources is satisfied Sell digital satisfied on resources (melody software), sanction Google Ad Sense and recruit payments when click on ads. Websites: Marketing common relations (MR.) infamy akin actively & non compensated, 3rd party resources coverage to categorically Influence communicate. DVD for using W to advise plus Info: low require opinion, Info updated, can arrive-at new prospects. Entertain, elevate communities, message utensil, agree info and