1. Outdoor Advertising
Discuss the impact and effectiveness outdoor advertising has on YOU
based whether the billboard is on the top of buildings,
on the side of buildings, buses, trains, and trucks or it is a large poster at bus stops, subway stations, and train platforms or above the seats on buses and trains or at sports stadiums and arenas.
Minimum 50 words.
2. Transit Advertising:
Based on you experience discuss the effectiveness of bus and train advertisements.
Explain why you feel transit advertising is an effective or ineffective form of advertising.
Minimum 50 words.
3. Attention, Interest, Desire, Action (A.I.D.A.) :
Explain what it would take for a billboard to grab your attention.
Once a billboard grabs your attention what will it take to get you interested?
In terms of your purchase decision process, what would result in you purchasing the product or service advertised on the billboard?
Minimum 100 words.
Leadership and Ethics in Marketing Driven Organizations
4. Explain fully your opinion regarding leadership;
50 word minimum
5. Explain fully your expectations of an organization.
50 word minimum.
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