BUS303: Ecommerce in the Global Business Environment


Assessment Item 2 – Case Study

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Due   date: 

Friday, Midnight, 

2500 – 3000   words

In this assignment you are going to conduct a   case study analysis involving a detailed examination of a business (the case)   you identify as well as its related contextual conditions. Because you have a   word count range I have limited the focus of the study to the following tasks.

1. Identify a business that has a reasonably   intricate eCommerce component to it. This is going to be your Case.

2. Research and describe the key aspects of the   businesses eCommerce strategy including, but not limited to, features such as   the eCommerce presence strategy/approach, value propositions, revenue models,   target markets, business models and eCommerce market strategies.

3. Describe   the context within which the business operates including information such as,   but not limited to, the broader industry, key stakeholders and   competitiveness of the industry. 

4. You   should include an environmental analysis such as a Porters analysis and   discuss the key factors that might impact the success of the business. To   help with the following task you might also conduct a SWOT for a complete and   in-depth treatment of the businesses internal and external contexts.

5. Clearly describe any issues you identify in   your research and analysis that is related to the eCommerce aspects of the   business and make recommendations of how the business might address the   issues to minimise, solve or remove the problems that might arise.

6. Because   you will be making observations and recommendations in the body of the   assignment you do not require a conclusion section.

Should be written in Report style format.

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