Advertising assignment iii | MAR 3271 – Advertising | Columbia Southern University


Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, August 19, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

For this assignment, read Case 1 that is titled “The Japanese Steakhouse Experience,” which can be found on pages 118-119 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationales:

  • Thinking about the segmentation process that could utilize demographic, behavioral, geographic, and psychographic criteria, explain how you would segment the market for Benihana. Taking this one step further, apply the segmentation strategies you just examined, and describe the target market(s).
  • Explain the positioning approach used by Benihana.
  • Assuming you are interested in creating a restaurant that would compete with Benihana, describe your restaurant, beginning with the product, the style of the physical restaurant, and the types of marketing communications (specifically the advertisements) that you might utilize to reach the target market.
  • Explain how Benihana and your new restaurant use advertising to enhance the concept of integrated marketing communication (IMC) within the restaurants’ marketing programs. Within your explanation, include a look at the theoretical aspects of IMC.
  • Thinking about the business-to-business (B2B) aspect, explain how Benihana and your new restaurant could use advertising to enhance the concept of IMC within the restaurants’ marketing programs that would be aimed at the B2B market. This might entail marketing to a shopping mall’s management staff in order to be able to open a Benihana in those locations.

Your response should be a minimum of two, double-spaced pages. References should include your textbook and a minimum of one additional, credible source. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA Style guidelines. Make certain to include a title page and a references page.

By the way I’ve added several attachments below, the first two attachments are screen shot from the textbook pg. 118-119 (Accounting Principles, 13th Edition Author:Jerry J. Weygandt; Paul D. Kimmel; Donald E. Kieso) which is Case 1 that is titled “The Japanese Steakhouse Experience,” which you will be reading. The next attachment is the Study Guide and lastly is some words or rather terminology from the unit to add in the assignment. This assignment must be APA style! NO PLAGIARISM NO PLAGIARISM!!!!

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