Intellectual property | Marketing homework help


must be atleast 1,000 words (of content, not including references) MUST BE APA FORMAT with cited references

Acceptable sources include books, legal and business journals, legal cases, the law (cases,
statutes, regulations, etc.), the Bible, biblical commentary, etc. Dictionaries and other web
sources that lack scholarly support are not acceptable sources. Any sources cited must be current
to the issue (e.g. Bible commentaries may be applicable from any age, but articles discussing
current legal or healthcare practices may no longer be relevant after 5 or 10 years).
A well-developed, complete worldview analysis of the situation requires more than simply
adding a Bible verse at the end of the post. Each thread must include at least 2 separate verses
from Scripture, quoted and applied as an integral part of the discussion of the applicable issues in
the context of a biblical worldview. Each reply will include at least 1 Scripture verse integrated
in the same manner.

Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law.

Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the bottom of the ebook section on intellectual property, on page 183). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the COVID-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.

In your discussion thread, respond to these questions posed in Flashpoint 8.1:

  • How should a for-profit corporation balance its      business needs with the needs of its customers?
  • Lives depend on products created by some companies. Do      these companies have a greater responsibility to work towards benefitting      the consumer more than themselves?
  • Look at the issue from a Biblical worldview. How would      you respond if you were running such a company?

Your thread must explain how you achieve the creator/consumer balance, considering, e.g.,:

  • Profit and return on investment for company      owners/shareholders
  • Continuing existence of the company
  • Protecting the intellectual property of the company
  • Needs of patients, practitioners, and society
  • See the Read: The CEOs of Nearly 200 Companies Just      Said Shareholder Value is No Longer Their Main Objective
  • Biblical support and guidance for your positions
  • Any other legal and ethical concepts you believe may be      relevant
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