Marketing and communication techniques. create an internal


ASSIGNMENT: 

Choose a company ( private, public, national, international, each student decides which one) and explain in detail what do you think is an interesting company to work at. Then, create an internal communication to all this company’s employees to announce a company internal contest to design the new advertisement campaign an encourage all the employees to participate. Rewards: you decide. 

OBJECTIVES OF THIS ASSIGNMENT: 

· To initiate the students in the research process for business communication, in the line of the new methodologies set by the new European Higher Education Area to strengthen written skills. 

· To consolidate the concepts seen in class regarding the use of techniques and tools for an effective business written communication.

ASSIGNMENT CONTENTS: 

Research: Describe the company, its culture and organization to give an idea about what type of messages will be more adapted to it. Explain why you have chosen this company for your assignment. Try to find out samples of that company communications to make sure you are fully aligned with company’s procedures and style. Use company logos and formats. 

One reviewed the company’s culture, write down your letter. Draw a large, colorful and eye-catching letter explaining the contest. Be dynamic but also specific.

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