Assignment s | Marketing homework help


This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept from Module 1 has been used in practice.  The concept that you select may come from the readingsaudio lectures, and/or required videos.   

News Story Option (if chosen): 
  • News story must be from a credible source within the last 4 years with appropriate citation.
  • Context must be provided on why the story is immediately relevant to the topics being covered.
  • Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
  • Two external sources to support information required In addition to the news story from a credible source.
  • Original news story from an external source plus two additional external sources required.
  • Assigned textbook chapters from the course do not count as external sources.
Workplace Experience Option (if chosen):
  • DO NOT SHARE CONFIDENTIAL OR PROPRIETARY INFORMATION with the class If you decide to introduce a workplace scenario that you have dealt with or are dealing with at present.
  • Use discretion when sharing work-related information.  Use aliases instead of real names to maintain privacy.
  • Two external sources required to support your information in addition to workplace experience.
  • Workplace experience plus two external sources required.
  • Assigned textbook chapters from the course do not count as external sources.
Assignment Structure:
  • The title of application assignment and first sentence of assignment must indicate courseconcept from Module 1.
  • First part of application assignment must provide only brief summary of your news story/workplace experience to frame your discussion so that what you are discussing is clear but is not the majority of the post. 
  • Remainder of application assignment and the primary focus of it is not describing your news story/workplace experience in great detail but rather meeting the relevant criteria outlined in the application assignment rubric using your news story/workplace experience as the context.
Application Assignment Submission:

Submit your application assignment as a Microsoft Word file via the submission box that says “Add submission”. 

Turnitin Requirements:
  • For each application assignment, your similarity score must meet a threshold of no more than 20%.
  • Assignments with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • Assignments with more than 20% threshold will be not accepted.

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