Digital & social media strategies presentation


Many digital and social media sites are widely used in marketing strategies.

Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.

Complete the following in your presentation:

  • Identify a company that could benefit from better use of social media.
  • Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
  • Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
  • Determine key performance indicators to measure the success of the online strategy.

Format your citations according to APA guidelines.

Below is the outline for my portion of the marketing plan elements – target market and marketing goals. I want to make sure you have this to reference as we further build the marketing plan.

Marketing plan elements

i. Identify targets for promotion

Home Depot primarily caters to three types of customers:

1. Do-it-yourself customers such as homeowners

2. Do-it-for-me customers include those looking for third parties to provide installation services. 

3. Professional customers include contractors, builders, traders, interior designers, and renovators, among others.

4. Generation: baby boomers are Home Depot’s most important customers. Accounts for about half of Home Depot’s revenue. 

5. Fastest-growing segment in home ownership are millennials. Home Depot sees the younger generation as more interested in do-it-for-me services and as particularly value-conscious.

6. Gender: men are more desirable customers than women as they spend, on average, 30% more at such stores. 55% of customers are male, while 45% are female. 

7. Age: The average age of a Home Depot shopper is 50 years old

8. Income: Average income of $60,800 

ii. Establish goals for promotion

1. Increase brand awareness

2. Retargeting and promotion of customer loyalty

3. Generate leads and sales

4. Increase digital engagement 

5. Enhance customer experience in digital ecosystem 

Calculate the price of your order

275 words
We'll send you the first draft for approval before your deadline so that you can go through it in time.
Total price:
$15
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Need help? Talk to us
Hello, Welcome to Essay Writing Help. place an order or talk to us for enquiries