Solve exercise 4 using Excel. The purpose of this exercise is to familiarize yourself with the manual data manipulation functionalities within Excel to develop a cluster analysis.
When you have finished manipulating the data in your Excel sheet for exercise 4, use the information you have synthesized to write a one-page (maximum), single-spaced email to the Cereal Company’s VP of Marketing to recommend which cereal is best targeted to each of the audience segments listed below. Save your email in a Word document.
Your email-style recommendation must consist of:
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