Customer service plan instructions | Marketing homework help


 Overview

Successful organizations take the time to plan for successful customer service. Parts of this plan include:

  1. Identifying the organization’s culture
  2. Customer characteristics
  3. Consumption behavior

This plan can then be used to develop and monitor strategies for business success and customer loyalty This article analysis requires you to find an article related to the customer service plan. You need to find examples of how an organization is addressing a part of the plan (noted above) toward their strategy of success. Identify what problems are being solved and negotiated in business and then apply this information to your own personal world.

Instructions

Part I:

Locate an online article (links can be found in the Additional Resources section of the eText area) which provides an example of the importance of the customer plan in action in business today. The article may directly mention the business plan, or you may find a company using parts of this plan to make decisions on strategy. Briefly summarize the article, using the textbook to support the information given.

Part II:

The second part of the paper is your opinion and thoughts about what you learned in Part I. Include the following:

  1. Examine how that part of the plan is affecting or could affect how the organization provides service.
  2. Describe how this plan incorporates ways to build customer loyalty.
  3. Incorporate your own experiences and relate them to information from the textbook that helps to support your thoughts and opinion.

Note: If you do not include your opinion, the paper WILL NOT be graded.

The paper should be 1-2 pages in length, double spaced with a font size not larger than 12 point, New Times Roman. Correct APA formatting is required, including proper references and in-text citations.

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