Over the past four weeks we have been reading about marketing on a global scale. We have spent a good amount of time looking at the impact environmental factors, such as technology, legal and regulatory actions, and even weather (the real environment) can have international business decisions.
In Chapter 11, we begin to look at what we know about making pricing decisions, but we must add the layer of international factors. Begin this week’s discussion board posting by defining two of the various types of pricing strategies and objectives that the chapter notes as available to global marketers. (There are more, but just focus on two).
Then, tell us at least two of the environmental constraints on global pricing decisions that exist when considering each of the pricing strategies and objectives you noted and defined.
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