Marketing 6 research assignment ! | BBA 3201 – Principles of Marketing | Columbia Southern University


Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, December 17, 2019, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you (which will be attached below in a powerpoint presentation). For this assignment, you will use your favorite brand (the brand I attached below/the 1st attachment) to create an analysis that identifies the strategic direction of price and promotion.

  1. In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
  2. Next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) the pricing strategy is effective.
  3. Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.

By the way, I’ve attached the brand you will be using (aka the 1st attachment) so read over it and a unit lesson that should you a little with this assignment!!!!

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