Unit 6: Discussion
Please review the text’s discussion of white papers and their usefulness.
Then, download and review the white paper at the end of the article posted here:
Millennials and Money- The Unfiltered Journey
Evaluate the white paper based on what you’ve learned from your text. How does a report like that one enhances the firm’s content strategy? Who do you think is the intended audience? Why might someone within that target market find the white paper valuable? Comment on any other insights you gather from reading the paper.
This response needs to be 300 words.
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