Distinguish the relevance and credibility of various digital marketing information sources.
You are currently an assistant to the print advertising director in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation. The position of assistant to national director of online marketing has opened, and you have applied, interviewed, and been selected as one of the top three candidates for the position. Part of the internal search process is demonstration their understanding of digital marketing.
Rowan Jones, the national director, has asked you to prepare a presentation demonstrating understanding of what impact credibility markers could have on a digital marketing campaign. Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million.
Create a presentation that details credibility markers. Include:
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