1) Select a problem that a firm might have introducing a new product or service and discuss how the firm could overcome that problem (500 words)
2) Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas).
Note: Functional Areas of Business Include:
Production / Operations
must use research from at least 3-5 academically reviewed journal articles (only). All journal articles must be in the range of 2009 to present.
APA formatting must be used throughout
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