Marketing | Marketing homework help


  Basically a blockchain is a database system that is used to legitimize transactions (Lamb, et al., p. 237). From my understanding, the blockchain somewhat acts as a type of third party security measure that ensures trust between two companies doing business. An example of such would be crypto currency. Though it may be intangible, there is certain value in its security. The encrypted code keeps a system of checks and balances in itself so that neither party on each end of a transaction is at risk.

            The AIDA concept includes attention, interest, desire, and action. The attention aspect of this concept is quite obvious. If a marketer does not gain the attention of the market in which they are trying to sell, there will be no profit. This is where advertisement is important. Second is interest. This is where a more detailed advertisement plan is used to actually intrigue the market. This could include interactive ads or videos associated with a product. Third is desire. Especially with today’s technology and wide variety of products, a company must convince the buyer that their product is superior to others that are similar. Last is action. This seems to be more of the long term effect of someone seeing a product advertised in an effective way that persuades them to buy (Lamb, et al. p. 282).

            There are several different stages of the product life cycle. The introduction stage is exactly as it seems. This is the very beginning of the cycle where a product or service is first launched. Marketers should have plenty of advertising at this stage in order to reach as many potential customers as possible. The growth stage follows and allows for less incentive to purchase. In this stage the customer has already made the decision to purchase and requires less incentive. In the maturity stage, a firm wants to reach a peak and therefore will advertise more heavily in order to maximize sales. And lastly in the decline stage, a product sale decreases at an extreme. This could be because the product is obsolete or a number of other factors (Lamb, et al, p. 284-285).


Lamb, C.W., Hair, J., & McDaniel, C. (2020). MKTG: Principles of Marketing (13th ed.).

Place your order
(275 words)

Approximate price: $15

Calculate the price of your order

275 words
We'll send you the first draft for approval before your deadline so that you can go through it in time.
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
Need help? Talk to us
Hello, Welcome to Essay Writing Help. place an order or talk to us for enquiries