Covid-19: impact on services | Marketing homework help


 Write 400-600 words on why service businesses would be more greatly affected by this Coronavirus crisis than the manufacturing sector.  Give attention to the nature of services, how they are different from goods (the four dimensions of service differences from goods – do you remember them?).  Think about how to fit the Gap Model of Services into the analysis. In other words, bring in as many of the concepts of services marketing we’ve studied as you think are relevant. 

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