The term “typeface” refers to the design of the type — essentially the look and style of the characters. The actual characters used from that typeface are what is considered a font. For example, Times New Roman is a typeface. However, Times New Roman, 12 pt., bold on a page or screen is considered a font.
In Marketing, often the type selected reflects the feel of the product or service. This exercise will help you choose typefaces/fonts that enhance or portray the feel of the words being represented. Select your typefaces from the standard fonts available to you.
Download and save the “Module 02 Assignment Worksheet” below. Open your saved copy of the worksheet, then follow the instructions and examples provided within to complete your assignment.
Note – You are going to save this assignment as a pdf to preserve the different fonts you use.
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