Each student should choose a company and create a new product or service for the company chosen. The new product or service must be consistent with the company’s current offerings. An example of an inconsistent product offering would be if Chrysler (an automotive company) began to sell chocolate. The final project should consist of the following items:
This section should focus on providing a concise overview of your new product or service and how the company will benefit by offering this new product or service.
This section should consist of an overview of the company you have selected. What is the company’s current focus? In what industry does the company currently compete? What product/service do you think the company should introduce? How does this product/service fit in with the company’s current product/service offerings?
Think about the core benefits of your new product or service. Focus on how your new product or service meets consumer’s wants and needs.
What are the (internal and external) environmental factors to think about? For example,
1) the potential investment required to introduce your product or service
2) the competition for the new product or service.
STP: How is the market for this product segmented? What is the target market for your product or service? Is this a target market the company is already focusing on or would this be a new target market for the company? What will be your product’s positioning?
The 4Ps: How do you plan to market your new product or service? Is your product or service something that the company will sell on its own or will it be sold in addition to one of the company’s current products or services? What will be your Marketing Mix Strategies (the 4 Ps)?
Please provide a works cited page in MLA format.
The final paper should 6-pages doubled spaced, Times New Roman, 12pt font.
Here’s link to the book to reference from
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more