Website critique project 7 | Marketing homework help


Web site Critique on:

 https://www.physiqapparel.com/  

 

In a paper, using APA format, address the topics for week 7 listed  below.  Remember to save all of your work as each week builds on the  previous week’s work to establish a complete understanding on the web  store critique process.  Utilize the PowerPoint lecture to assist you  with the topics.   

Week 7-Security, Accessibilit…Links to an external site.

The paper should include: 

  • a review of how the web store addresses the topics outlined; 
  • your opinion of how well the web store handles the topic areas; and 
  • insight on how the web store could be improved in the topic areas. 

1. Create a list of 12 specific search terms from content nodes of the website you are critiquing. Grade their SEO by finding their search engine ranking for each search term.  (slide 2) 

2 Turn off images in your browser then try to navigate the webpage. How do you grade the site accessibility? What are the challenges you faced? Were all links still readable? Did all images have meaningful descriptions? (slide 4) 

How to turn off images: http://kb.iu.edu/data/acpv.html 

3 How many seconds does the homepage and products pages take to download? How long on a smart phone? Grade each (side 9,10) 

4 Grade the Typography for usability using a five (5) point scale for each element. Size, Color, Contract, Screen Spread, Scanablitlity, whitespace, bold & italics, print-out (slide 5-8;12) 

5 Grade Customer orientation using a five (5) point scale for each element. Page Titles, bread crumbs, global navigation bar, redundancy, home page link, access to site map. (slide 11) 

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