Please answer three questions below for each case (Glass egg and Tesla Motors )
three-question essay is 1-page single spaced submission:
1. WHERE ARE WE NOW?
The company’s external market environment and its internal situation and capabilities
2. WHERE DO WE WANT TO GO?
What top management wants the company to be like in 5-10 years.
3. HOW DO WE GET THERE
What STRATEGY the company should pursue to perform successfully and get from where it is to where it wants to go
Tesla Motors slides link
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